Photos and Words by Mike Goodwin
The show is back in town! Doors opened this morning for the annual SIA Snow Show at Denver's Convention Center. In Denver now for the third year, this year's show has all the staples: scantily clad women pushing their product, DJs galore and of course, free beer. But like any good event, each one must be better than the last and this year is shaping up just that way. Companies are getting even more experimental - continuing to stretch the boundaries of board design and we are seeing more swallow tails, squared noses and surf-inspired designs than ever before. The dudes at Yes Snowboards have launched Now, a new binding brand, and Millennium 3 is back with a major push. Skullcandy constructed a massive two-story display complete with a balcony DJ booth and Arnette has brought in a tattoo artist to get ya inked up during the show. But thats not even skimming the surface, there is new tech dropping all over the place! We are just getting started, make sure you stay tuned for all the trade show and after party coverage you could possibly need.
Follow us as we take you inside SIA Snow Show 2012. Here is Episode 1 brought to you by Snowboard Colorado.