Under Armour has opened their first specialty store in Vail Village in Vail, Co. The athletic performance brand opened its doors to the 1,200 square foot store on Bridge Street in early November bringing the best-of-the-best performance gear to skiers, snowboarders and Vail vacationers throughout the winter season. The store features top-of-the-line product from the UA MTN collection including technical outerwear, base layer, headwear, gloves and more. The store also creates a laid- back environment for consumers to interact with the brand featuring a community board with updates on what's happening in Vail and iPads placed around the store that allow consumers to get in-depth product details on the UA MTN collection.
Under Armour is hosting a Grand Opening event on Saturday December 10 from 4-6PM at the store location. UA Athletes will be onsite including Winter X-Games gold medalists Bobby Brown and Jen Hudak. There will be exclusive give-a-ways and refreshments and a limited number of invites available to attend the after party at Samana Lounge that evening.