Wondering what has made Snowdown SIA such a hit for music and snowsports enthusiasts alike for 4 years running? Any Snowdown fan who has attended this SIA Snowshow winter celebration can tell you that this is more than just any ordinary concert event. With the innovative touch of Snowdown creators and the collaborative efforts of industry leaders, this gathering has created a unique fusion of lifestyles that has made Snowdown unlike any other winter event. Suffice it to say, when the music industry, snowsports industry, premium sponsors, recognized industry vendors, and local artists and food vendors join forces, all the pieces come together and big things happen.

First piece of success? Each year, incredible efforts are made to give event goers a one-of-a-kind music experience. This experience is achieved by bringing in state-of-the-art sound and lighting production and perfectly pairing it with some of the most progressive talent bookings in the industry. Past years' Snowdown events have seen such notable acts as number one recording artist and producer,Baauer, just months after dropping his worldwide smash hit, “Harlem Shake”, RL Grime before dropping one of EDM's top albums “Void”, who later returned to Colorado to sell out the Ogden Theatre, and acclaimed hip-hop artist Juicy J, member of Three 6 Mafia, who was featured on Katy Perry’s chart topping hit "Dark Horse” right before Snowdown 2014. And now featured in 2015, two musical acts which have each recently sold out the Gothic Theatre and are also making waves in both the music industry and the media; hip-hop spitter, Yelawolf, who also happens to be a trademark artist in the snow and skate industry, along with one of EDM's hottest live shows, Keys ‘N Krates, who have gotten fans so hyped during their live sets that they have recently made national news because of it.

Outstanding efforts in creating a unique and memorable music experience is just one piece to what has made Snowdown SIA the hit event that it is. Another imperative piece? The unique community that comes together to make it all possible. Among local fans, Snowdown SIA is a winter celebration that also hosts snowsports industry leaders and enthusiasts from the SIA Snowshow, the industry's largest, global annual tradeshow and gathering. With such a large community meeting in one city, Snowdown SIA gets the opportunity to host this eccentric group, and along with providing premium sponsors such as Neff, Never Summer, Red Bull, Transworld Snowboarding, Pacifico, and Coden Eyewear in years past, the event truly comes to life. This harmony of people and sense of family is the heart of Snowdown SIA and what allows it to shine year after year.