Protect Our Winters (POW) announced today that they’ve launched their first major regional initiative, POW//Colorado to unite the Colorado winter sports community against climate change.
Of all the US states with winter tourism economies, Colorado has the most to lose with inconsistent winters, with almost 40,000 jobs and $1.2 billion in salaries at stake.
The goal of the new initiative unites Colorado winter sports enthusiasts, local businesses, resorts and community leaders under a single advocacy platform to be ready to take action together to protect.Colorado’s winter tourism industry and resort communities from the effects of climate change.
The strength and power of the winter sports and resort communities lies in the fact that they are an economic driver for the state, leading Colorado’s robust tourism industry and accounting for $2.1 billion in annual economic impact.
“With so much at stake economically and it being one of POW’s strongest bases of support, it only makes sense to focus some of our energy and mobilize Colorado’s passionate winter sports community first,” said POW”s Executive Director, Chris Steinkamp.
POW’s team of campaign managers in Colorado is meeting individually with business partners and community leaders in resort communities, and all Coloradans can sign up for the program at: www.protectourwinters.org/powcolorado