So, looks like I am writing again this year. The last two years I wrote about the “backcountry.” Well last year there wasn’t much of a backcountry in Colorado, and to tell you the truth, I am kind of over writing about it. I’m not really just a backcountry dude. Snowboarding has too much to offer to just be into one aspect of it.
This year we came up with an idea to write a monthly article about a sweet thing to do that month in Colorado. Starting out in September, I figured writing about premiere season would be perfect. We coined the term “premiere season” a few years ago when it seemed like every weekend from September to November there was a snowboard movie premiere somewhere. Fifteen years ago, there were only two to three movie premieres a year at all, and most of them you had to go to San Diego to see. With new technology coming out, making it easier to make videos, and snowboarding blowing up, along with it came the “bro video.”
MOST OF THE TIME YOU END UP DRINKING A LITTLE TOO MUCH AND DON’T REALLY EVEN SEE THE MOVIE DUE TO THROWING HIGH-FIVES ALL NIGHT.
Every kid with a video camera and a Mac started making movies, myself included. This gave every snowboarder out there a chance to show the world how sweet of a boarder they are. Snowboard movies saw a spike from maybe five to 10 major videos coming out to over 100 snowboard videos coming out in a season. Every pro snowboarder thought it was mandatory to have a video part to keep their deals going, not just for the love of snowboard videos. It got to the point where I personally got sick of watching snowboard movies because instead of having the three I knew were gonna be good, I had to watch 20 videos just find the three I liked. My eyes were burnt.
Well anyway, things have mellowed out since then, thanks to corporate America, the Internet, Dancing With the Stars, and the Olympics. Snowboarders don’t have to film a video part anymore. Even though I feel snowboarders who film good video parts deserve way more credit than any other pro snowboarders, I don’t think it will ever happen. Snowboard videos are the main thing that motivates me to snowboard every year. You always hear people talk about progression at contests. Yes, there might be progression going on, but all it is just another 180 or another flip, which is sweet. But it’s easy to see there’s no magic. Snowboard videos are where the snowboard magic happens- progression is infinite outside the world of fresh-cut halfpipes and perfectly-groomed park jumps. The real good snowboard movies film riders who are pushing snowboarding to the next level, in every aspect.
I’VE BEEN A SNOWBOARD MOVIE ADDICT PRETTY MUCH SINCE I STARTED SNOWBOARDING AND ALWAYS WILL BE.
Most pro snowboarders you talk to will tell you that they got their inspiration from other snowboarders in videos. You can be a kid from Minnesota and see what it is like to snowboard in Austria, Whistler, or Quebec. You can see the potential of what you can do on your snowboard without leaving your house, which actually motivates you to leave your house and go out and do something. Good snowboard videos are all about true snowboard style. If you watch a Videograss movie, you will see the best of the best and most creative jibbing that went down the year before - hands down. Or if you buy an Absinthe Films movie, you will be able to watch experienced snowboarders like Gigi Rüf and Nicolas Müller at their best.
I’ve been a snowboard movie addict pretty much since I started snowboarding and always will be. So this September, try and go out to as many snowboard premieres as you can. Help support the heart and soul of snowboarding. Even though most of the time you end up drinking a little too much and don’t really even see the movie due to throwing high-fives all night, it will still be worth it to just see part of the movie and make a few friends. It’s easy enough to just download it on iTunes the next day anyway. Then you can watch it on your iPhone on the way to the hill if you are into getting that serious.