(ENGLEWOOD, CO) Collective Licensing International, LLC (CLI) announced today a multi-year licensing agreement with COMP-X to create a collection of SIMS® snowboards. COMP-X will design, develop and produce SIMS® snowboards to be sold globally through 2016 with a focus in the U.S. on core, independent retail locations.
“We look forward to collaborating with COMP-X on the continued expansion of the SIMS® brand,” said Bruce Pettet, President and CEO of CLI. “It will be exciting to collaborate with COMP-X and produce great merchandise that will build additional brand awareness.”
Headquartered in Saguenay, Québec, Canada, COMP-X was founded and is currently run by well-respected, snowboard industry icon Louis (LOFO) Fournier. Fournier has been involved with bringing innovative, performance-based technologies to the snowboard market for more than 30 years. Fournier’s innovations include early folding highback binding prototypes. From 1985 to 1987, Fournier worked at SIMS®, developing and producing some of the first production boards made in Canada, including the SIMS® Blade™ Series: The Blade™, The Switch Blade™ and the Pocketknife™. Fournier also produced boards for industry legends Tom Sims, Craig Kelly, Terry Kidwell, Shaun Palmer and Tim Windell, among others.
“As a longtime SIMS® supporter and former employee I couldn’t be more excited about this partnership,” Fournier said. “I’m stoked to be working with Tom Sims and the brand again, and look forward to what we will be able to accomplish together with the new snowboard technologies we are currently developing.”
Incorporated in 1976, SIMS® is the first established snowboard brand and is celebrating its 35th anniversary this snowboard season. Distributed in more than 15 countries, SIMS® and COMP-X will continue to bring a diverse product offering and innovative product technologies to the market.
About Collective Licensing International, LLC
Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, SIMS®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Collective Licensing International is based in Englewood, Colorado. www.collectiveintl.com
COMP-X is focused on developing new and innovative snowboard technologies and constructions. COMP-X is a collective of underground thinkers, dynamic visionaries and technically creative individuals that pride themselves on producing quality snowboards that enhance the performance, safety and experience of the snowboarder.