Niche Snowboards is new to the industry, so what better way to introduce themselves then by putting together a lil video. This team edit/company profile was just released recently by Niche. Its filled with some good info about this emerging brand as well as some legit riding from a solid team. There is definitely a "niche" in this industry for a brand with as much good ideas and creativity as these guys have. Check them out at nichesnowboards.com.