Recently, 7Twenty Boardshop bought long-standing Colorado shop, TS Boardshop. Our web contributor Bailey Mesch caught up with 7Twenty manager Zach Dickson to find out a bit more on the acquisition.
Bailey: Tell me a little bit about opening up as 7Twenty and the transition you guys are going through.
Zach: About a month ago, 7Twenty bought out TS Boardshop. We are doing a transition period with them so they are featured on our sign for six months, and we’re also going to have the TS Boardshop / 7Twenty consignment room in the old Snowcat Lounge. There’s still a lot of work in progress. What we did is we asked if we could buy the business and that’s what happened.
B:What was the motivation behind going for a new store?
Z: We’ve been holding the southern region down for a long time. We have Parker, Centennial and we had Castle Rock for a while. There’s nothing really between Parker and Colorado Springs so we didn’t really need the Castle Rock store so we closed it and moved North. We came to Denver just to bring the 7Twenty style into the city.
B: So far, how is the new store compared to the others?
Z: Spectacular. We’ve been getting great feedback and everybody’s really happy and they’re hyped on the customer service.
B: So, how does the decision to buy TS affect the business at 7Twenty? TS was super popular with a bunch of people, how does that affect your customer base?
Z: The transition from TS into 7Twenty is going to be smooth. I have a lot of history with TS. It was a great shop and they were amazing to me since I was a kid. I was working for TS for four years prior to 7Twenty so this is going to be a transition-less transition. People are really excited and it’s all the same stuff, same product, same great customer service.
B: So the customer base has remained pretty loyal?
Z: Oh yeah. There’s some loyal TS customers that are just bummed, but we show them how we do customer service and it works out.
B: What are your plans for a summer kickoff for the new shop?
Oh man, we’re having a grand opening to start. We’re trying to get our hands on a mobile skate park so we can have demos: there’s a Parker skate contest, a Centennial skate contest, a Denver skate contest. A lot of events planned.
The All In Contest Series
Parker Skate Comp: July 13th at the Railbender Skatepark in Parker (Free by donating a can of food)
Denver Skate Comp: August 17th at the Denver Skatepark (Free by donating a can of food)
Southglenn Skate Comp: September 28th at the Sheridan Skatepark ($5 entry fee but you will receive a $5 voucher to use at any shop) We will also be doing skate camps as well as skatepark tours throughout the summer.
Check out our website for details and dates: http://www.7twentyboardshop.com
B: When is the grand opening?
Z: June 29th. (food, drinks, music, skate features, giveaways, specials) Grand opening is all day, 10 a.m.- 9 p.m. Festivities will run from 1p.m. - 7 p.m.
B: What are you guys doing to prepare for the next snow season?
Z: Well, we’re coming off the two horrible seasons we just had. We got a lot of big things planned. We’re going to try to ramp up the park and pipe scene in this store - there's a lot of all mountain freeride in this store. We’re going bring in some Stepchild, Never Summer, Arbor and Lib Tech. We just want to keep the snowboard clientele that TS had. We’ll just do it 7Twenty style, no doubt.
B: What is “7Twenty style”?
Z: 7Twenty is just a different style of customer service. Each shop kind of has their own thing: TS was known for their snowboards and old school skate scene, 7Twenty is known for their snowboarding, known for their team. The name derived from a snowboarding move, spinning a 720. That’s what 7Twenty is about. So snowboards are our thing and skate is definitely our summer thing.
Denver grand opening: June 29th (Food, Drinks, Music, Skate features, giveaways, Specials) Grand opening is all day 10am-9pm, festivities will run from 1pm-7pm