Snowboards

CAPiTA Super Corporation Announces New Factory

Press Release – Seattle, Washington – January 26, 2015 – Today, the CAPiTA Super Corporation announced that it is constructing The Mothership – the most progressive snowboard production facility in the world.

Located on 7 acres (28.000 m2) in Feistritz a.d. Gail, Austria, the 53,000 square foot (4.900 m2) facility will contain fully integrated production capabilities. Beyond the exclusive technologies and patented processes CAPiTA MFG is renowned for, the new facility will encompass all tooling, milling, printing, pressing, grinding, finishing, packaging and logistics in-house.

The advanced R&D lab will feature one of a kind capabilities such as a groomed, 3⁄4 mile (1.2 km) long testing slope on-site, while more rigorous testing will be done nearby on Nassfeld resort’s 30 lifts, two snowboard parks and 4,600 vertical feet (1400 m).

Focused on responsible manufacturing, CAPiTA MFG will be a zero CO2 emission, 100 percent hydro and solar powered factory – fueled by a new hydropower station built in cooperation with the local community. Utilizing new production technology, less energy will be required due to reduced process temperatures and specialized water pumps regulating climate control.

The company’s philosophy promotes sustainable initiatives, such as the development and use of reforestation certified wood cores and advanced industrial material recycling. Healthier production techniques will also be utilized, like water-based inks, plant-based resin and solvent-less finishing.

All current employees will be retained when the new facility opens in the Fall of 2015, comprising a multi-generational workforce that takes great pride in Austrian Made snowboard production.

In addition to sustainable power sources and lower emissions, CAPiTA MFG President Blue Montgomery states, “In 2013 we acquired the largest snowboard factory in the world, but production on that scale wasn’t our goal. The strategic purchase allowed us to retain proprietary machinery essential to our products as well as valuable transition time to execute on all aspects of a custom design and build factory. Our focus has always been on The Mothership – an all new, state-of-the-art facility for the future. Moving forward, our goal is to make the best snowboards in the world, utilizing socially responsible manufacturing for a dynamic and demanding marketplace.”

CAPiTA Snowboarding was founded in Seattle, Washington, and is recognized throughout the industry for progressive products, innovative athletes and world class snowboard production in Austria. www.capitasnowboarding.com

Ride Snowboards x Akomplice Lookbook

The latest lookbook from Colorado based Akomplice eschews the ordinary. For their collaborative collection with Ride Snowboards, the creatives at Akomplice delve deep into the subconscious with an interpretive lookbook that transports the audiences to the far reaches of the mind. Drawing inspiration, literal and figurative, from the magic flowers that adorn the co-branded snowboard, boots, and weather-resistant jacket, Akomplice imagines another universe. Traversing sand dunes and walking on water, Akomplice presents an alternative reality not bound by the laws of physics. From flannel-lined down jackets, water proof shells and ear-flapped 5 panels to snowboards, boots and bindings the collaborative collection is suited for all arenas. As evidenced by the lookbook, the collection is truly built for any adventure. The technical gear is available now at Ride's Webshop with the apparel offering set to drop on the Akomplice Webstore Sunday, December 14th at 2pm MST.

Direct from Patagonia, Argentina comes the latest collaborative collection from Akomplice and Ride Snowboards. On the heels of their short film shot by Carlos Marciales comes the photo lookbook featuring Ride Pro Rider, Alex Sherman. The collaboration is based on the shared thread of reverence for the outdoors and with each project Akomplice continues to push the boundaries of exploration of the outdoors. The spirit of adventure that both brands hold dear is illustrated through each image, which transports the audience deeper and deeper into the Patagonian woodlands. The collection is a mixture of slope-side staples including a co-branded board, boots and bindings as well as high quality gear for après boarding featuring a waterproof shell, down jacket, tees, crew necks and 5 panel complete with ear flaps. The technical gear is available now at Ride's Webshop with the apparel offering set to drop on the Akomplice Webstore Sunday, December 14th at 2pm MST.