Rick Alden Poaches Alta

Rick Alden, founder of Skullcandy, doesn’t like Alta’s snowboard ban. To show his support for Wasatch Equality and to protest Alta, he went there anyway. This video is the result.

More from Wasatch Equality:

“We began as a grassroots movement of individuals, families, and businesses committed to ending the anti-snowboarding policies at Alta Ski Area that have defined the resort since the early 1980’s. Long after the rest of the winter community has come to recognize snowboarding, it’s hard to believe there’s still an argument being made against the sport.

By convincing Utah’s hold-out resorts to open their lifts to everyone, friends and families will be able to exercise their legal right to enjoy public land, regardless of how they choose to get downhill."