NOW BINDINGS WINS TW BIZ & ISPO AWARDS

After all the hype and dust had settled from the trade shows, NOW bindings emerged triumphant, winning both the Transworld Business "Must See Product of 2012" Award and the ISPO "Overwall Winner Action Segment" Award. Based on the kinetics and movements of a skateboard truck, the Now binding offers unparalleled performance, response and comfort.

ISPO Award
“The Now Binding is an absolute game changer in the snowboarding market. It is a completely new beginning. I am very anxious to finally be able to test the binding for myself.”
Severin Ebner, Blue Tomato, Austria

“The focus of binding design over the past 25-30 years has been to hold your foot to the board as firmly and as comfortably as possible. Now is the first binding that is designed to turn your snowboard. The holy grail of comfort and response has been found from a more efficient tool; not gels and whistles.” Alex Warburton.

JF Pelchat has been working in his Whistler garage on this binding concept since 2006. "Bindings have been the same for as long as I can remember and today I am honorred to win this award. This solidifies my belief that the snowboard industry is receptive and in need of a new and innovative product," says Pelchat. The binding is slated to hit the shelf in September 2012.

Now team consists of Canadian legend Devun Walsh, big mountain and POW activist Jeremy Jones of Truckee, CA and the infamous YES. snowboard team.

Now is focused on creating innovative, relevant technologies for today’s snowboarders. They are a rider-owned company, dedicated to improving snowboarding through their products and their beliefs.